Saturday, July 13, 2024
HomeDigital MarketingAmazon is testing AI-generated summaries of product reviews

Amazon is testing AI-generated summaries of product reviews

Date:

Related stories

4 Payment Processing Challenges for Small Businesses

It's no secret that payment processing is not easy....

Exploring Milana Vayntrub Measurements, Legacy, Life, Networth and Profession!!

Who is Milana Vayntrub? What are Milana Vayntrub measurements?...

Paige Spiranac Measurements, Age, Relation, Hobbies and Profession!!

Paige Spiranac is an American professional golfer she grew...

Top Businesses That Can Need To Outsource Data Entry

Businesses of all sorts outsource data entry for one...

Know Kelly Reilly measurements, partners, net worth & more

The stunning actress, Kelly Reilly's measurements, age, net...


Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI.

The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.”

Why we care. Reviews are a key factor when people are deciding whether to buy a product. This feature could potentially be helpful for users – condensing hundreds or thousands of reviews into a useful summary. The big thing to watch is whether this could possibly negatively or positively impact sales.

What it looks like. Here’s one example of an AI-generated summary of customer reviews for a toy:

What Amazon is saying. Amazon confirmed the test but declined to reveal any details about how it is generating these product summaries. An Amazon spokesperson said:

  • “We are significantly investing in generative AI across all of our businesses.”

More generative AI at Amazon. The company is also reportedly preparing to add generative AI to its search experience. Amazon is also building tools for advertisers that generate videos and images.


New on Search Engine Land

About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

See also  How paid placements will evolve alongside AI-powered search

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.



Source link

Latest stories